CREATIVE FIELDS - Concept & Idea
- Creative & Art Direction
- Branding & Tagline
- Branding Collaterals
- Packaging Design
醒醒咖啡 reads xǐng xǐng kā fēi in mandarin, is an instant coffee brand with natural enhancers mixed into it to improve love performance. Brand logo draws inspiration from the name 醒醒 “wake” and 咖啡 “coffee” and it is developed with meaningful tweaks of the pictogram that resembles liquid being poured into a mug and chinese characters to say consumable day or night while the brand collaterals explores contemporary design aesthetics in premium print effects and emboss to highlight the business' core.