CLIENT
Sime Darby Property - Chinese New Year 2020 Campaign
YEAR
2020
CREATIVE FIELDS
– Concept
– Art Direction
– Advertising
– Animation
– 3D
– Consultancy
– Copywriting
– Design
– Digital
– Event
– Exhibition
– Front End
– Graphic
– Illustration
– Infographics
– Installation
– Interactive
– Out Of Home
– Packaging
– Photography
DESCRIPTION
Chinese New Year is a peak season where brands fight for attention and Sime Darby Property wants in by targeting young home-buyers by being imaginative and inclusive! Sime Darby Property wants a game-changer without compromising on sustainability and we developed a 360º campaign solution inspired from traditional Chinese calendar design and modernising it with contemporary illustration to maintain the CNY traditions while integrating the brand’s aspirations for a sustainable future.
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