CLIENT Sime Darby Property - Chinese New Year 2020 Campaign
CREATIVE FIELDS – Concept
– Art Direction
– Front End
– Out Of Home
Chinese New Year is a peak season where brands fight for attention and Sime Darby Property wants in by targeting young home-buyers by being imaginative and inclusive! Sime Darby Property wants a game-changer without compromising on sustainability and we developed a 360º campaign solution inspired from traditional Chinese calendar design and modernising it with contemporary illustration to maintain the CNY traditions while integrating the brand’s aspirations for a sustainable future.