“Dog & Cat First” and “Knowledge and Respect” is Royal Canin brand ethics which guides the progress and advancement of everything they do. Following an extension of their CI to guide e-retailers on selling online, we designed and put together two new brand guide booklet that educates, guides and set standards for e-retailers to abide by, in order to provide a seamless shopping experience for Royal Canin customers and also to aid e-retailers in positioning Royal Canin's brand as its best online.