CLIENT Mercedes-Benz Malaysia - Flex C Financing Campaign
CREATIVE FIELDS - Concept & Idea Development
- Research Development
- Art Direction
- Brand Positioning
- Graphic Design
- Type Selection
We were tasked by Mercedes-Benz to design a masthead for their new C-Class financing plan that positions the financing plan to connect with existing and new audiences through an engaging contemporary approach to design that will gel harmoniously with other marketing and events collaterals.