Magnum ice-cream debuted their first "Magnum Pleasure Store" in Kuala Lumpur, Malaysia that allows their customers to build their own personal ice-cream with "Make My Magnum"experience. We produced an aperitive menu that consisted of delectable food styling and photography and a series of collaterals, designing Magnum sculptures that were meticulously crafted and coordinated their opening by working with brand ambassadors and Malaysia's stars.