Lexus Brunei wants to capture the market in terms of brand awareness and sales with a fresh new narrative that targets young to intermediate working classes on Hari Raya (Eid Al-Fitr) by leveraging its digital futurism style with a festive twist in a forced perspective visual blending the festival symbolistic food of Brunei – the ketupat creating digital communications that enabled Lexus Brunei to connect with today’s audiences through simple messaging mixed with sophisticated art direction.