CLIENT
Fuso Trucks - Canter FE/FG 2017 Campaign
YEAR
2017
CREATIVE FIELDS
- Creative Direction
- Art Direction
- Branding
- Typography
- Graphic Design
- Copywriting & Proofreading
- Photography
- Photo Imaging
- Layout Design
DESCRIPTION
FUSO Trucks Malaysia launched their new canter truck in 2017 with upgrades in performance and functionality. We are assigned to create a key visual that depicts the diversity of the truck, based on the brief we have combined two different scenes and a truck on the road. To further enhance the message, we designed the brochure to open from both side with different background to show the truck's usage versatility - dusk to dawn and suburbs to the city.